eCornell is committed to meeting the strategic learning and development goals for individual learners and multi-faceted organizations through socially networked learning experiences. eCornell’s mission is to help professionals who take our online courses meet their development goals by making available to them first-class content from Cornell University. This white paper describes our approach toward designing effective and engaging online learning systems to deliver that content. Reaching geographically dispersed audiences, eCornell's community of over 25,000 students hails from over 180 countries - empowering change in the world, one person at a time. Faculty from Cornell colleges and units team with eCornell's learning and user-experience designers to create rigorous and engaging courses resulting in the most comprehensive online curriculum offered by any top-20 university in the United States.